Improving your website’s search engine rankings may seem daunting, but there are several relatively simple SEO tactics you can implement to help move the needle in the right direction. As an experienced SEO practitioner, you know that driving organic growth takes a comprehensive strategy – but you can make incremental progress through some quick wins.
Focus on Creating Useful Content
One of the most fundamental best practices for improving SEO is to consistently publish high-quality, educational, and informational content that provides value for your audience.
- Try to regularly add new blog posts, videos, guides, and other content assets aligned to your overarching keyword targets. Search engines want to see sites that are actively publishing fresh material.
- Ensure your content directly answers potential customer questions and covers topics they care about. Optimizing for specific searcher intent with your content marketing efforts can help boost rankings.
- Promote your new content through social media, email newsletters, and other channels to help search bots discover and index your new pages faster.
Optimize On-Page Elements for Core Pages
Take some time to optimize key on-page elements, like titles, headers, meta descriptions, and image alt text, for your most important website pages.
- Update page titles and descriptions to include primary keywords, while keeping them user-friendly. These have a significant impact on click-through rates.
- Use keyword-rich headers and subheaders to help search bots better understand page topics and content structure.
- Check that image filenames and alt text include target terms where relevant.
- Ensure your main pages, especially the home page, have clear, concise unique meta descriptions.
Further Reading: Does It Hurt SEO if I Link to the Same Source More Than Once in the Same Article?
Improve Site Speed
Site speed is a ranking factor, so evaluating and enhancing your site performance can directly impact SEO.
- Use speed testing tools like Google PageSpeed Insights to diagnose issues.
- Compress images, enable browser caching, minify CSS/JavaScript, and implement other quick speed wins.
- Consider migrating to a faster web host if necessary.
Even marginal improvements in site speed can positively influence user experience and search rankings.
Request Indexing of New Pages
When publishing new content, proactively request indexing in Google Search Console to help pages get crawled and ranked faster.
- Submit new URLs under “Indexing” > “URL Inspection” in Search Console.
- Prioritize pages like blog posts, guides, and new product pages for faster indexing.
Directly asking Google to crawl your fresh content allows it to be evaluated and included in search results more quickly.