Google has started rolling out its March 2023 core algorithm update, which has significant implications for search rankings. As with previous updates, this one aims to deliver more relevant and high-quality search results. However, it can take weeks for the update to complete, and search rankings may fluctuate during this period. Therefore, it’s too early to determine the impact of the update accurately.
To prepare for the update, Paul Dughi, CEO at StrongerContent.com advised website owners and SEO professionals to focus on these four strategies:
- Be patient and give Google’s crawlers time to index and reassess the web.
- Monitor site’s organic search traffic and keyword rankings to gauge the update’s impact and identify potential areas for improvement.
- Focus on consistently creating valuable content tailored to their target audience’s needs, as this is what Google prioritizes with its updates.
- Omptimize site’s technical aspects, such as site speed, mobile-friendliness, and proper indexing, as these also play a significant role in determining rankings.
The goal of the update is to enhance the user search experience, so website owners and SEO professionals should prioritize their audience’s needs and strive to provide value through their content.