Why Does AI Sometimes Hallucinate and What’s Been Done to Fix It?
While AI tools can provide several significant advantages to help improve SEO, you have to be a bit careful in how you use it, especially is you are using it…
The Crucial Importance of Local SEO for Healthcare Providers
About 7% of all Google searches are health-related — more than a billion every day. It’s clear people seek a lot of information about their health. When it comes to…
What Are Meta Tags and Why Are They Important for SEO?
Meta tags are HTML elements that provide information about a web page to search engines and other web services. They play a crucial role in search engine optimization (SEO) by…
Are Spelling and Grammar Important for SEO?
Creating high-quality, engaging content that provides value to your audience is crucial for improving your website’s search engine rankings and driving more traffic to your site. However, in addition to…
Google March 2023 Core Algorithm Update
Google has started rolling out its March 2023 core algorithm update, which has significant implications for search rankings. As with previous updates, this one aims to deliver more relevant and…
A Comprehensive Guide to SEO | 2023 Edition
Google makes thousands of tweaks to its algorithm throughout the year and several major updates every year. SEO is a long-term strategy that requires ongoing maintenance and adaptation to changes…
High-Quality Content Is Just Step One in Getting Discovered
Our continuing series on SEO and digital marketing strategies from marketing experts and small business owners and C-Suite execs. “One trending SEO strategy is to create high-quality, engaging content that…
Ask the Experts: Should I Scale Back Advertising and Marketing During an Economic Downturn?
“Don’t stop marketing,” said Will Copp, Owner of Knox Concrete Contractors. “Even during an economic downturn, marketing efforts should remain consistent. Doing so will help you stay top-of-mind with customers…
How Important Is Video to SEO?
Call it Video SEO, or vSEO. Either way, it’s an underutilized tactic for driving engagement, which helps boost search engine optimization. “Videos don’t have to be long or expensive to…
The Role of Link Building in Improving Search Engine Rankings
Link building is the practice of acquiring backlinks to your website from other websites. Backlinks are links from other sites that lead to your site. These links are an important…